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NielsenIQ

NIQ Consumer Outlook Mid-Year Survey Reveals Egyptian Consumers Remain Cautious on Spending, Yet Open to Innovative Shopping Solutions

On spending habits, Egyptian consumers are willing to spend more on at-home experiences to save on restaurant and entertainment expenses (77%).

NielsenIQ releases Consumer Outlook for 2024, “a year of redefined consumer value”

This evolution in consumer preferences reflects a growing emphasis on financial prudence and the desire for products that meet essential needs without exceeding budgetary constraints